Election Media enables political advertisers and agencies to easily extend their campaign media efforts.
Content drives the internet, and no content is more popular, engaging and effective than video. Studies indicate that video is 5 times more likely to increase brand recall and more than 7 times more likely to be engaging than traditional banners.
Online video will continue to grow. At Election Media, our goal is to help political clients understand how important this opportunity is - and how their campaigns can best benefit from it.
But being forced to watch a video is not the same as choosing to. Only viewers who are interested in the message being presented to them create an implied but very powerful bridge of engagement. They are receptive to your message because it speaks to them. For building name awareness and even drive vote intent, there's no question that the right targeting is critical to the success of any campaign.
Media and communications professionals are at the dawn of a new age - a time when user behavior, brand communication, distribution without limitations, and a wealth of measurability metrics are finally converging. Knowing we are here and the possibilities it creates allow us to change the way video campaigns are run.
Election Media was established to provide seeding and tracking services for political media agencies, ad agencies and campaigns. As we grow, our offer is evolving to a full service distributor and manager of political online campaign engagement experiences through video.
We operate out of New York City and Cambridge MA, serving award-winning political agencies around the country.