Election Media

Every dollar counts (and hurts). We are entrepreneurs. We get it. That's why we use a 5-step methodology for every media buy we execute - considering and allocating your media investments across channels that give you a competitive edge. It not only assures you of getting the ultimate ROI, it helps make us accountable. This is how it works.

We start out by asking questions that provide us with insight into:

• Your campaign
• Your (and your client's) comfort level
• What the numbers say
• Your objectives
• Your competition

We then help you determine the best way to reach your audience by looking at the exact clusters your audience falls into. We map these clusters geographically, demographically and psychographically and then overlay that with their media consumption preferences.

The results of this first step become our base for developing your strategic media plan.

Once we have an understanding of your campaign, we craft a strategy based on the people you are looking to target and their media consumption habits. From there we apply our expertise and begin to establish very specific goals that we can measure and determine what and how to invest against them.

This is where the media plan takes shape. Every dollar our clients invest is maximized, because every plan recognizes not only the value of the media, but the objective and impact of the message. The way we see it, the two are inseparable.

At Election Media all media buys are executed by specialists who have a thorough understanding of rates and the fixed position and value add of general market buying, allowing us to negotiate the optimal schedule for every campaign. We know how to stretch your advertising dollars by:

• Negotiating "below radar pricing and placement"
• Monitoring the buy in real-time
• Ensuring that our clients are getting more for their money
• Asking for things that others haven't considered - and aren't commonly available

We call this step Evaluation because we employ diagnostics to measure how the buy performed against goals, and to analyze how the entire plan delivered against overall objectives

In reality however, it's more like "measuring and fine-tuning". As the campaign progresses our team continues to monitor, evaluate and optimize the buy, because we understand that the process is on-going. And so is our job, which is not just to deliver superior returns on your media investment, but to help you win races. As far as we see it that is our ultimate responsibility.